Our Leadership

Drew Porcello

Drew Porcello | President


As a seasoned public relations and marketing veteran, Drew takes a consultative approach to understand his client’s needs and then provides results that align with their business objectives. Originally from western New York, he attended the State University of New York at Buffalo where he received his bachelor’s degree in business administration, then went on to earn his master’s of business administration from East Carolina University. Throughout his career he has worked with brands such as Dunkin’, Wolfgang Puck and AvidXchange. In addition to media training CEO’s and securing placements in several major news outlets, he especially enjoys the human element of public relations, when he can develop meaningful partnerships and impact his community. Drew has served as a member of the board of directors for both Hospitality House of Charlotte and Charlotte American Marketing Association. Drew founded PIVOT PR in the fall of 2013.


  • Drew is a husband to his wife Jennifer, and father to two wonderful children- Aevan (16) and Luca (6). Family pets include a goldendoodle named Captain and Sunny the house cat.
  • In his spare time he enjoys boating on Lake Norman, watching the Buffalo Bills, and singing along to only the bluesiest country and rock music.
  • Drew only missed two days of school, K-12!
Lexi Keegan

Lexi Keegan | Vice President

Lexi brings a diverse background with over 11 years of agency and in-house experience where she has been leading and executing integrated public relations campaigns for a variety of industries, including but not limited to retail, education, commercial real estate, legal, and healthcare. Throughout her career, she has focused on media relations, corporate communications strategy, thought leadership, events, and brand marketing that help to drive increased brand awareness and greater visibility for her clients. Lexi is known for leading integrated public relations initiatives supporting overall quantitative business and brand marketing goals, and execution of both media and consumer-facing strategies tied to product launches, campaigns, partnerships and events. Throughout her career, she has worked on brands such as David’s Bridal, McGraw Hill, Success Academy, Destination Maternity, Morgan Properties, Ahold Delhaize USA, Bay State Milling, Hilco Redevelopment Partners, Kimco Realty, and Galectin Therapeutics. Lexi graduated from The University of Utah with a B.S. in Strategic Communication with a minor in Nutrition.


  • During her free time, you can find Lexi enjoying the great outdoors running, hiking, cycling, skiing, or practicing yoga and Pilates. An avid exerciser, she has finished over eight half marathons and one full marathon.
  • Lexi and her husband Mike recently relocated to Charlotte from the Northeast with their orange tabby cat, Johnny Cash and golden retriever, Penny Lane, and made the best decision for better weather and a slower pace.
  • Lexi is an avid organizer, and you could find her any weekend offering to help family and friends declutter their spaces!
Joanna Scott

Joanna Scott | Senior PR Director

Joanna is an experienced public relations professional specializing in strategic storytelling. She thrives on collaborating with brands to craft campaigns encompassing media relations, influencer marketing, content creation and social media. With more than a decade of expertise in public relations and consumer marketing, Joanna has served a diverse client mix spanning industries such as food and beverage, tourism, higher education, real estate and non-profits. Her portfolio includes prominent brands like the Puerto Rico Tourism Company, Visit NC Smokies, RAGÚ, Dannon’s Activia, Chloe Wine Collection and University of West Georgia. Joanna’s projects have ranged from local community initiatives to global integrated campaigns. She holds a M.A. in Public Relations and Advertising from DePaul University and a B.S. in Business Administration from the University of Evansville.


  • A Midwest transplant, Joanna escaped the cold weather to live in Charlotte with her husband and two boys. They enjoy spending time outdoors at Charlotte’s many parks and playgrounds.
  • If she’s not working or keeping up with her energetic boys, you’re likely to find Joanna dreaming up a house renovation project. She’s living in her third “fixer-upper” home.
  • Joanna’s most adventurous PR assignment (to date) involved body rafting down a river in a Puerto Rican rainforest alongside a group of travel and tourism journalists.
Haley Dwyer

Haley Dwyer | PR Director

Haley is an accomplished brand storyteller and content strategist with seven years of experience at a Fortune 150 company, specializing in journalism, corporate communications, and public relations. She excels in leveraging written and visual storytelling to help brands connect with diverse stakeholders. In her role as Director of Public Relations at Pivot PR, Haley brings a unique blend of creativity and analytical insight to her work. With expertise in public relations strategy, social media management, and multi-channel content development, she is well-equipped to drive impactful communication efforts. Previously, Haley held roles in executive communications, internal communications, and brand journalism, where she honed her skills in executive positioning, press release preparation, media monitoring, and crisis communications. She holds a B.A. in Communications (Public Relations) with a minor in journalism from the University of North Carolina at Charlotte.


  • Haley and her fiancé Nick, along with their golden retriever Charlie, call the vibrant South End Charlotte neighborhood home, where they enjoy exploring local eateries and parks together.
  • Outside of the office, you can find Haley at the barn. An avid equestrian, Haley has been a competitive hunter jumper since childhood.
  • Currently planning her Charleston wedding for spring 2025, Haley is bringing her meticulous attention to detail and creative flair to every aspect of the event.
Taylor Hulsey

Taylor Hulsey | PR Director

Taylor has extensive experience in political public relations, specializing in media relations, strategic messaging, rapid response, and crisis communications. He worked for four years in both the U.S. House of Representatives and the U.S. Senate. Taylor is known for meeting any goal in our rapidly evolving media landscape. Before joining PIVOT PR, Taylor most recently served as a communications director, helping members of Congress effectively communicate their legislative priorities and raise their media profiles nationwide. His work has been published in multiple national outlets including the Wall Street Journal, Washington Post, and Fox News. Taylor graduated with a bachelor’s degree from Ole Miss.


  • Taylor and his girlfriend, Greta recently moved to Charlotte from Washington, D.C. with their black lab, Jax and pitty mix, Saba.
  • Outside of work, you can find Taylor watching SEC football, enjoying some of Kentucky’s finest bourbon, and perfecting his smoked brisket.
  • Taylor, an avid scuba diver, once spent a summer in college tagging bull sharks in Fiji with marine biologists.