Our Leadership

Drew Porcello

Drew Porcello | President

 

As a seasoned public relations and marketing veteran, Drew takes a consultative approach to understand his client’s needs and then provides results that align with their business objectives. Originally from western New York, he attended the State University of New York at Buffalo where he received his bachelor’s degree in business administration, then went on to earn his master’s of business administration from East Carolina University. Throughout his career he has worked with brands such as Dunkin’, Wolfgang Puck and AvidXchange. In addition to media training CEO’s and securing placements in several major news outlets, he especially enjoys the human element of public relations, when he can develop meaningful partnerships and impact his community. Drew has served as a member of the board of directors for both Hospitality House of Charlotte and Charlotte American Marketing Association. Drew founded PIVOT PR in the fall of 2013.

BEYOND THE BIO:

  • In his spare time he enjoys boating on Lake Norman, watching the Buffalo Bills, and singing along to only the bluesiest country and rock music.
  • Drew only missed two days of school, K-12!
Lexi Keegan

Lexi Keegan | Vice President

Lexi brings a diverse background with over 11 years of agency and in-house experience where she has been leading and executing integrated public relations campaigns for a variety of industries, including but not limited to retail, education, commercial real estate, legal, and healthcare. Throughout her career, she has focused on media relations, corporate communications strategy, thought leadership, events, and brand marketing that help to drive increased brand awareness and greater visibility for her clients. Lexi is known for leading integrated public relations initiatives supporting overall quantitative business and brand marketing goals, and execution of both media and consumer-facing strategies tied to product launches, campaigns, partnerships and events. Throughout her career, she has worked on brands such as David’s Bridal, McGraw Hill, Success Academy, Destination Maternity, Morgan Properties, Ahold Delhaize USA, Bay State Milling, Hilco Redevelopment Partners, Kimco Realty, and Galectin Therapeutics. Lexi graduated from The University of Utah with a B.S. in Strategic Communication with a minor in Nutrition.

BEYOND THE BIO

  • During her free time, you can find Lexi enjoying the great outdoors running, hiking, cycling, skiing, or practicing yoga and Pilates. An avid exerciser, she has finished over eight half marathons and one full marathon.
  • Lexi and her husband Mike recently relocated to Charlotte from the Northeast with their orange tabby cat, Johnny Cash and golden retriever, Penny Lane, and made the best decision for better weather and a slower pace.
  • Lexi is an avid organizer, and you could find her any weekend offering to help family and friends declutter their spaces!
Joanna Scott

Joanna Scott | Senior PR Director

Joanna is an experienced public relations professional specializing in strategic storytelling. She thrives on collaborating with brands to craft campaigns encompassing media relations, influencer marketing, content creation and social media. With more than a decade of expertise in public relations and consumer marketing, Joanna has served a diverse client mix spanning industries such as food and beverage, tourism, higher education, real estate and non-profits. Her portfolio includes prominent brands like the Puerto Rico Tourism Company, Visit NC Smokies, RAGÚ, Dannon’s Activia, Chloe Wine Collection and University of West Georgia. Joanna’s projects have ranged from local community initiatives to global integrated campaigns. She holds a M.A. in Public Relations and Advertising from DePaul University and a B.S. in Business Administration from the University of Evansville.

BEYOND THE BIO

  • A Midwest transplant, Joanna escaped the cold weather to live in Charlotte with her husband and two boys. They enjoy spending time outdoors at Charlotte’s many parks and playgrounds.
  • If she’s not working or keeping up with her energetic boys, you’re likely to find Joanna dreaming up a house renovation project. She’s living in her third “fixer-upper” home.
  • Joanna’s most adventurous PR assignment (to date) involved body rafting down a river in a Puerto Rican rainforest alongside a group of travel and tourism journalists.