Our Leadership

Drew Porcello

Drew Porcello | President

 

As a seasoned public relations and marketing veteran, Drew takes a consultative approach to understand his client’s needs and then provides results that align with their business objectives. Originally from western New York, he attended the State University of New York at Buffalo where he received his bachelor’s degree in business administration, then went on to earn his master’s of business administration from East Carolina University. Throughout his career he has worked with brands such as Dunkin’, Wolfgang Puck and AvidXchange. In addition to media training CEO’s and securing placements in several major news outlets, he especially enjoys the human element of public relations, when he can develop meaningful partnerships and impact his community. Drew has served as a member of the board of directors for both Hospitality House of Charlotte and Charlotte American Marketing Association. Drew founded PIVOT PR in the fall of 2013.

BEYOND THE BIO:

  • In his spare time he enjoys boating on Lake Norman, watching the Buffalo Bills, and singing along to only the bluesiest country and rock music.
  • Drew only missed two days of school, K-12!
Meaghan

Meaghan Cohanski | PR Director

As a public relations and marketing leader, Meaghan brings more than 20 years of experience helping brands grow, protect their reputations, and connect with their communities.  She began her career as a press secretary in the Massachusetts State Senate before moving into PR and marketing for a Dunkin’ franchise network of 150+ locations. Later, at Dunkin’ corporate, she relocated to Charlotte and helped expand the brand’s presence from fewer than 100 stores to more than 600 across the Southeast.  Most recently, she led communications and marketing for the Dunkin’ Joy in Childhood Foundation, advancing awareness of its charitable programs nationwide.

A graduate of Merrimack College, Meaghan is known for her creativity, organization, and ability to deliver results. Having collaborated with Pivot PR for more than a decade, she is excited to officially join Drew and the team—trusted partners who were instrumental in driving Dunkin’s regional growth and elevating the Foundation’s mission.

BEYOND THE BIO:

  • Meaghan enjoys jumping on the trampoline and playing backyard sports with her 3 boys where things can get pretty competitive.
  • She starts her day double-fisted, with a cup of coffee and an iced cold Diet Coke.
  • A lover of Fall, Octoberfest beers, and “sweater weather,” Meaghan can be found at a pumpkin patch, hiking in the mountains, or at a brewery once September hits.
Carly Wooten

Carly Wooten | PR Director

Carly Wooten is an experienced communications professional with nearly two decades in public relations and journalism. She began her career in news working as a producer, anchor, and reporter at TV stations in Virginia and North Carolina. Driven by a passion for sharing meaningful stories, Carly transitioned into public relations at Atrium Health, where she led award-winning brand journalism campaigns that earned national media coverage and supported business growth. She also managed PR for multi-million-dollar facility openings and helped launch a new clinical institute. Most recently, she has partnered with B2B and healthcare organizations to lead PR and social media initiatives, often ghostwriting for senior executives.

Of all the stories she’s worked on, those closest to her heart involve people defying the odds. Carly has served on the boards of Hospitality House of Charlotte and the Waterworks Visual Arts Center.

BEYOND THE BIO:

  •  In her free time, Carly volunteers as a choir director, joyfully teaching music to preschool and elementary school students at her church in Davidson, North Carolina.
  • She enjoys traveling to the beach and mountains with her husband and two kids.
  • When March Madness comes around, Carly, a UNC alumna and North Carolina native, roots for the Tar Heels.
Joanna Scott

Abby Humphries | PR Manager

Abby Humphries is a Charlotte-based marketing and PR specialist with a passion for helping brands tell their story with clarity, creativity, and heart. With a degree in Public Relations from Appalachian State University and almost 10 years of experience working with small businesses, startups, and wellness brands, she brings a thoughtful, human-centered approach to everything from media relations to content creation.

Abby’s background spans B2B tech, B2C product launches, health and wellness clinics, yoga studios, and influencer collaborations — including work with Spoon University and food creators partnered with Dunkin’, Callie’s Hot Little Biscuit, and Four Sigmatic. Abby meets each project with curiosity, collaboration, and a desire to make the process feel like a fun and creative partnership.

Beyond the Bio

  • Abby is a 200-hour certified yoga teacher and mat Pilates instructor

  • A Survivor super fan and avid reader, Abby reads over 50 books a year and always has a recommendation ready!

  • Abby lives in Charlotte with her boyfriend and their cat, Finn.