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A rebrand is a marketing strategy implemented by any organization looking to change or update its brand identity in a meaningful way. It...

A PR stunt, or publicity stunt, is a coordinated public relations event intended to raise positive awareness about a brand, product, cause...

Carlie recently had the opportunity to sit down with Alexandria Sands, a new reporter at Axios Charlotte. Check out their conversation...

If the whole point of “branding” your business is to publicly distinguish it from others like it, then wouldn’t posting the same messages,...

In this increasingly digital age where the answer to any question lies at our fingertips, audiences are continually exposed to and...

What is a creative brief and why is it useful?  Creative briefs allow all team members to be on the same page before the launch of a...

Social media platforms not only keep you connected with family and friends, but can also help you reach more people and grow your brand...

Media kits, also known as press kits, are a set of promotional materials assembled by a company to provide basic information about itself...

For decades, PR professionals have used classic tools such as press releases to get a brand or company’s message out to its publics. But...

Just before the holidays, Eric had the opportunity to sit down with Cristina Bolling, managing editor of the Charlotte Ledger and former...

How can you most effectively reach diverse generations? Generational marketing is a marketing approach that uses generational...

A message map is a concise and visual tool used to create captivating and relevant messages that will resonate with...

Brittany recently had the opportunity to virtually ask DeAnna Taylor, a local freelance writer, a few questions about her role as Editor...

You’ve probably heard of a case study, but what exactly is a case study and how is it beneficial to your business or PR agency? A case...

Even during a pandemic, ArtPop Street Gallery has continued to serve local artists and the communities of four cities across the country....

In an attempt to remain relevant in the rapidly changing world of social media, platforms are forced to redesign and introduce new ideas...

  It’s no secret that social media has become an integral part of our everyday lives and business practices. According to We Are...

When it comes to reaching a diverse group of audiences, few forums offer the universal appeal and built-in advertising command of...

In this unprecedented time, businesses are feeling the effects of the Coronavirus in different ways. For some, the pandemic means new...

For the thirteenth year in a row, Elevate Lifestyle has given its subscribers a voice and a way to honor the top businesses, places and...

The media pitch is an essential medium within the public relations (PR) industry. A successful pitch can benefit any PR agency and the...

The Holidays are almost here. For many organizations, this time of year brings a sense of urgency to convert followers to customers, close...

As brands compete to stand out in today’s noisy internet age, many companies are looking for that silver-bullet strategy to make products...

You’ve got a story to tell, and an audience to reach. So what’s the most efficient way to connect the two? Between print, social media,...

In public relations, certain terms are hard to distinguish from each other due to a strong similarity. For example, public relations, or...

Eric and Allison recently had an opportunity to sit down with Hannah Smoot, one of the newest reporters on staff at the Charlotte...

  The term “PR” (public relations) is often conflated with communications-related references like press, buzz, and publicity....

Every organization is different. Depending on your size, industry, region, product/service, employee skill set, etc., you'll likely find...

By 10 am this morning, chances are you saw a digital advertisement for something you merely thought about over breakfast. Ads are...

Summary Pivot PR, a dynamic and rapidly growing public relations agency, is seeking a highly motivated communication professional to serve...

  As a consumer, do you feel as if you are able to trust the brands you interact with? The 2018 Edelman Trust Barometer revealed that...

Are you more likely to buy a new product after seeing an ad directly from a company, or after seeing someone you follow on Instagram...

You’re focused on promoting all the exciting growth and strides your company is experiencing. Everything is trending upwards. Then, in a...

It’s the age-old question, what’s the difference between marketing and public relations? We spend most of our day...

  Crisis often presents itself in unexpected ways, at unexpected times, in unexpected places.   Before joining the team here...