Blog

How can you most effectively reach diverse generations? Generational marketing is a marketing approach that uses generational segmentation. Each generation varies greatly in their interests and their consumption methods -- some grew up in a world before technology...

A message map is a concise and visual tool used to create captivating and relevant messages that will resonate with your target audience. The graphic above serves as a template for which you can create your own customized map, and below describes the core elements of...

Brittany recently had the opportunity to virtually ask DeAnna Taylor, a local freelance writer, a few questions about her role as Editor in Chief of Charlotte’s newest publication: The Block. DeAnna shared her goals for the new publication and what she hopes...

You’ve probably heard of a case study, but what exactly is a case study and how is it beneficial to your business or PR agency? A case study is a great way to highlight the scope of work that was done for your business by analyzing a successful campaign or project....

Even during a pandemic, ArtPop Street Gallery has continued to serve local artists and the communities of four cities across the country. Although COVID-19 delayed their annual event celebrating 2020’s juried in artists, ArtPop didn’t let that stop them from filling...

In an attempt to remain relevant in the rapidly changing world of social media, platforms are forced to redesign and introduce new ideas to keep users engaged. Instagram is the most recent to introduce a new content format to their app: Instagram Reels.   Instagram...

  It’s no secret that social media has become an integral part of our everyday lives and business practices. According to We Are Social and Hootsuite, the average American spends 2-3 hours per day posting, scrolling, sharing and engaging on social media. The...

When it comes to reaching a diverse group of audiences, few forums offer the universal appeal and built-in advertising command of college sports. Historically, talented athletes lending star power to the collective $1 billion industry have been barred from financially...

In this unprecedented time, businesses are feeling the effects of the Coronavirus in different ways. For some, the pandemic means new safety standards are needed to remain in operation; for others, downstream impacts from halted supply chains, emergency budget cuts to...

For the thirteenth year in a row, Elevate Lifestyle has given its subscribers a voice and a way to honor the top businesses, places and people in Charlotte through The Elevate Lifestyle “The Best Of The City” Awards. PIVOT PR was honored to receive the "Best Public...

The media pitch is an essential medium within the public relations (PR) industry. A successful pitch can benefit any PR agency and the organizations they are working for. However, developing a pitch that sticks is no easy task. Because pitching is about building...

The Holidays are almost here. For many organizations, this time of year brings a sense of urgency to convert followers to customers, close deals, and meet yearly financial goals via the holiday spending surge. But with consumers expecting more from the brands they buy...

As brands compete to stand out in today’s noisy internet age, many companies are looking for that silver-bullet strategy to make products and services stick with customers. Often, this can feel like a futile exercise, especially as customers’ social media feeds...

You’ve got a story to tell, and an audience to reach. So what’s the most efficient way to connect the two? Between print, social media, and broadcast channels, myriad platforms are available to help share your message with audiences. Landing a television spot,...

In public relations, certain terms are hard to distinguish from each other due to a strong similarity. For example, public relations, or “PR”, is often conflated with related terms like marketing and advertising. But such practice areas can work compatibly with one...

Eric and Allison recently had an opportunity to sit down with Hannah Smoot, one of the newest reporters on staff at the Charlotte Observer. Hannah shared all about her background in journalism, thoughts on the future of the newspaper industry, and some fun stories...

  The term “PR” (public relations) is often conflated with communications-related references like press, buzz, and publicity. However, while public relations practitioners frequently consider such ends in a PR strategy, simply garnering publicity for a client is...

Every organization is different. Depending on your size, industry, region, product/service, employee skill set, etc., you'll likely find yourself with a unique set of marketing and public relations challenges. Oftentimes, it’s difficult to pinpoint your areas of need,...

By 10 am this morning, chances are you saw a digital advertisement for something you merely thought about over breakfast. Ads are everywhere; especially on the many devices that keep us connected. It’s no surprise that, as digital advertising gets more savvy, brands...

Summary Pivot PR, a dynamic and rapidly growing public relations agency, is seeking a highly motivated communication professional to serve as the client lead on business-to-business and business-to-consumer accounts. The PR Manager role requires deep communication...

  As a consumer, do you feel as if you are able to trust the brands you interact with? The 2018 Edelman Trust Barometer revealed that 52% of the U.S. population does not trust businesses as an institution. Meanwhile, consumer trust has become a controversial...

Are you more likely to buy a new product after seeing an ad directly from a company, or after seeing someone you follow on Instagram actually use it? We thought you might say the influencer … crazy world we live in, right? Today influencers are not just Hollywood...

You’re focused on promoting all the exciting growth and strides your company is experiencing. Everything is trending upwards. Then, in a single moment, without any notice… everything changes.     Are you prepared for when your organization faces a crisis?    Recently,...

It’s the age-old question, what’s the difference between marketing and public relations? We spend most of our day hereat PIVOT PR explaining this until we're blue in the face, but today we're going to simplify and give you an explanation...

  Crisis often presents itself in unexpected ways, at unexpected times, in unexpected places.   Before joining the team here at PivotPR, I had the opportunity to serve as Brand Communications Manager for the U.S. National Whitewater Center (USNWC). In...

We’ve all been told to network so we understand the benefits but, whether you’re starting out your career or are 5, 10, 15 years in, you may feel out of your comfort zone at networking events. Some of you may even say these types of events aren't worth your time. We...