Blog

The world of public relations is jam packed with terms that can sometimes be a tad bit confusing. But don't worry, we're back with a...

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In the ever-evolving world of public relations, keeping up with the latest trends is crucial. As part of our commitment to staying at the...

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We had the privilege of sitting down with Megan Pintell of Magnolia Megan (@MagnoliaMegan, 175k followers on Instagram), and asking her...

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It’s no secret that in the ever-evolving world of digital marketing, content is king. Many brands are struggling to keep up with the...

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  What is your name and where are you from?   My name is Samuel Berger, and I’m a Long Island native who found his way to the Queen...

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Social media is one of the most powerful tools a business can leverage to connect with their audience. How a social media team chooses to...

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Public Relations (PR) and marketing professionals often use specific phrases and terms unique to their industry. Sometimes, these terms...

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Similar to the city itself, the Charlotte influencer environment has grown tremendously over recent years. With an expanding portfolio of...

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Adding a hashtag or two to your social media post might feel trivial, but these tiny number signs can actually be quite powerful when used...

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For most of us, writing is the process of doing that which is just a bit beyond us. You can see it in the struggle. There’s writer’s...

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It may feel like there is a holiday for everything these days—and there practically is! While some of the more outlandish celebrations...

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The days of a boundless rolodex equaling media placements are over. The common misconception that a public relations agency’s...

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A rebrand is a marketing strategy implemented by any organization looking to change or update its brand identity in a meaningful way. It...

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A PR stunt, or publicity stunt, is a coordinated public relations event intended to raise positive awareness about a brand, product, cause...

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Carlie recently had the opportunity to sit down with Alexandria Sands, a new reporter at Axios Charlotte. Check out their conversation...

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If the whole point of “branding” your business is to publicly distinguish it from others like it, then wouldn’t posting the same messages,...

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In the world of digital marketing today, eye-catching design and alluring aesthetics have become non-negotiable for increasing sales....

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In this increasingly digital age where the answer to any question lies at our fingertips, audiences are continually exposed to and...

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What is a creative brief and why is it useful?  Creative briefs allow all team members to be on the same page before the launch of a...

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Social media platforms not only keep you connected with family and friends, but can also help you reach more people and grow your brand...

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Media kits, also known as press kits, are a set of promotional materials assembled by a company to provide basic information about itself...

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