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A PR stunt, or publicity stunt, is a coordinated public relations event intended to raise positive awareness about a brand, product, cause...

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Carlie recently had the opportunity to sit down with Alexandria Sands, a new reporter at Axios Charlotte. Check out their conversation...

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If the whole point of “branding” your business is to publicly distinguish it from others like it, then wouldn’t posting the same messages,...

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In the world of digital marketing today, eye-catching design and alluring aesthetics have become non-negotiable for increasing sales....

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In this increasingly digital age where the answer to any question lies at our fingertips, audiences are continually exposed to and...

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What is a creative brief and why is it useful?  Creative briefs allow all team members to be on the same page before the launch of a...

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Social media platforms not only keep you connected with family and friends, but can also help you reach more people and grow your brand...

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Media kits, also known as press kits, are a set of promotional materials assembled by a company to provide basic information about itself...

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