Blog

4 Tips for Nailing a TV Interview

4 Tips for Nailing a TV Interview

You’ve got a story to tell, and people to tell it to. So what’s the most efficient way to reach them? Between print, social media, and broadcast channels, myriad platforms are available to help share your message with audiences. Landing a television spot,...

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Grassroots vs. Guerilla Marketing

Grassroots vs. Guerilla Marketing

In public relations, certain terms are hard to distinguish from each other due to a strong similarity. For example, public relations, or “PR”, is often conflated with related terms like marketing and advertising. But such practice areas can work compatibly with one...

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Q&A With Charlotte Observer’s Hannah Smoot

Q&A With Charlotte Observer’s Hannah Smoot

Eric and Allison recently had an opportunity to sit down with Hannah Smoot, one of the newest reporters on staff at the Charlotte Observer. Hannah shared all about her background in journalism, thoughts on the future of the newspaper industry, and some fun stories...

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Publicity vs PR: What’s the Difference

Publicity vs PR: What’s the Difference

  The term “PR” (public relations) is often conflated with communications-related references like press, buzz, and publicity. However, while public relations practitioners frequently consider such ends in a PR strategy, simply garnering publicity for a client is...

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Do you need a PR agency?

Do you need a PR agency?

Every organization is different. Depending on your size, industry, region, product/service, employee skill set, etc., you'll likely find yourself with a unique set of marketing and public relations challenges. Oftentimes, it’s difficult to pinpoint your areas of need,...

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Now Hiring: PR Manager

Now Hiring: PR Manager

Summary Pivot PR, a dynamic and rapidly growing public relations agency, is seeking a highly motivated communication professional to serve as the client lead on business-to-business and business-to-consumer accounts. The PR Manager role requires deep communication...

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Four Ways to Help Your Brand Gain Consumer Trust

Four Ways to Help Your Brand Gain Consumer Trust

  As a consumer, do you feel as if you are able to trust the brands you interact with? The 2018 Edelman Trust Barometer revealed that 52% of the U.S. population does not trust businesses as an institution. Meanwhile, consumer trust has become a controversial...

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VP Eric Osterhus Presents at PRSA Symposium

VP Eric Osterhus Presents at PRSA Symposium

You’re focused on promoting all the exciting growth and strides your company is experiencing. Everything is trending upwards. Then, in a single moment, without any notice… everything changes.     Are you prepared for when your organization faces a crisis?    Recently,...

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Marketing vs. PR… What’s the Difference?

Marketing vs. PR… What’s the Difference?

It’s the age-old question, what’s the difference between marketing and public relations? We spend most of our day hereat PIVOT PR explaining this until we're blue in the face, but today we're going to simplify and give you an explanation...

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3 Steps for Developing a Sound PR Plan

3 Steps for Developing a Sound PR Plan

  Writing a press release, posting to social media or landing a speaking opportunity … any public relations practitioner worth their salt should be able to execute these tactics. What separates elite PR professionals from the rest of the pack...

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Q&A w/ Alicia Thomas

Q&A w/ Alicia Thomas

  We recently sat down with Charlotte guru Alicia Thomas! She shared with us how her creative process works, and we ended with her thoughts on self-care. Read on to be inspired and to know who to ask about next weekend’s plans. Tell us what you do: By night, I am...

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Q&A w/ Work For Your Beer

Q&A w/ Work For Your Beer

  We often interview traditional media folks or even social media influencers, but for this Q&A we wanted to demonstrate how a partnership with a local “beer fitness” group can be beneficial to an organization’s PR efforts too. Community relations at its...

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Q&A w/ Charlotte Lately

Q&A w/ Charlotte Lately

We recently interviewed the founder of one of our city's newest publications, Charlotte Lately. Take a look at what Courtney Schramm had to say about what makes her publication so different and how YOU can work with her. What brought you to Charlotte and inspired you...

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Q&A w/ Queen City Weekend

Q&A w/ Queen City Weekend

  I recently had coffee with WBTV’s local content producer, Maggie Solomon, to discuss her brainchild, Queen City Weekend.   Q: Queen City Weekend is refreshingly different. How did it come about?  A: I was a television reporter in Panama City, Fla., and realized...

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Q&A w/ CLT Blogger Laura Leigh Elliott

Q&A w/ CLT Blogger Laura Leigh Elliott

Laura Leigh Elliott, the smiling face behind life and style blog, Louella Reese, let us in on how she is able to do what she loves full-time, the dos and don’ts of working with bloggers, and what she sees for the future. Check out our conversation below. How did you...

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Q&A w/ WCNC’s Lifestyle Reporter

Q&A w/ WCNC’s Lifestyle Reporter

I recently sat down with one of our favorite early morning lifestyle reporters, Hannah Welker at WCNC. She is a hoot! Take a gander below. This may give you just the information you need to work with Hannah, landing yourself on Charlotte’s NBC affiliate. Q: Hi,...

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Q&A w/ The Charlotte Observer’s Food Editor

Q&A w/ The Charlotte Observer’s Food Editor

Our latest Q&A participant should need no introduction as she is a seasoned newspaper veteran who has served as a journalist since 1978, and as a food editor since 1989. As an award winner, cookbook author and James Beard committee member (among many other...

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Q&A w/ CBJ’s Caroline Hudson

Q&A w/ CBJ’s Caroline Hudson

We recently sat down with Charlotte Business Journal's (CBJ) newest reporter, Caroline Hudson, who covers banking, finance and technology. We wanted to get to know her a little better and understand how best to work with her. That is our job, right?! Q: Hi, Caroline!...

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Q&A With Charlotte Post’s Ashley Mahoney

Q&A With Charlotte Post’s Ashley Mahoney

We recently caught up with Ashley Mahoney, multimedia journalist for The Charlotte Post. She shared with us her thoughts on what sets the Post apart, how she turned a family tragedy into a way to help others, and the importance of knowing who you are pitching to. What...

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WFAE’s Charlotte Talks Q&A w/ Wendy Herkey

WFAE’s Charlotte Talks Q&A w/ Wendy Herkey

Since 1998, Charlotte Talks, WFAE 90.7’s daily signature talk show that’s hosted by Mike Collins, has provided our city with important community-focused discussions and stories. We recently sat down with Charlotte Talks’ Executive Producer, Wendy Herkey, to learn more...

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Q&A With QC Exclusive’s Sunny Hubler

Q&A With QC Exclusive’s Sunny Hubler

    Tell us about your position as digital editor at QC Exclusive and how it is different from being a writer. What is your day to day like? I do a little bit of everything now! QC Exclusive is really small. There are seven of us who are full-time and only...

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Q&A With Charlotte Observer’s Katie Peralta

Q&A With Charlotte Observer’s Katie Peralta

Big Fish in a Little Pond Katie, formerly a U.S. News & World Report economy reporter, moved to Charlotte, N.C., in 2015 and was hired on as the retail reporter. Her role has since expanded to cover breaking business news (e.g., HB2 issue, shooting protests) and...

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Networking Nuggets for Newbies & Naysayers

Networking Nuggets for Newbies & Naysayers

We’ve all been told to network so we understand the benefits but, whether you’re starting out your career or are 5, 10, 15 years in, you may feel out of your comfort zone at networking events. Some of you may even say these types of events aren't worth your time. We...

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Q&A With Charlotte Magazine’s Andy Smith

Q&A With Charlotte Magazine’s Andy Smith

  Q: Tell me about your path to digital editor, as well as arts editor, at Charlotte Magazine. It’s interesting. I moved here 4 years ago as a freelancer. Then I became the freelance web editor in the summer of 2013 and then a couple months later (because of my...

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Why, You Might Ask?

Why, You Might Ask?

  Here at Pivot PR, one of our favorite questions to ask is, "Why?" Why? Because we want to be sure we’re strategizing and executing a plan that makes sense for your organization. There isn’t a one-size-fits-all PR plan. When the purpose of a decision isn't...

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Now Hiring – PR Manager

Summary Pivot PR is seeking a highly motivated marketing professional. The PR Manager position requires deep communications acumen, keen project management skills and creativity. Developing PR strategies and executing communication tactics will be critical.   Key...

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Eat Work Play Q&A w/ Davon Bailey

Eat Work Play Q&A w/ Davon Bailey

  There’s a good chance you’ve heard of Eat Work Play (one of Charlotte’s fastest-growing millennial-focused online publications) or its co-founder, Davon Bailey (one of Charlotte’s top young professionals under 30). We recently sat down with Davon to learn more...

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Charlotte’s New Lifestyle Show: Morning Break

Charlotte’s New Lifestyle Show: Morning Break

What a refreshing break from crime, traffic and weather WBTV’s new show will offer Charlotteans. Morning Break will bring more lifestyle-focused stories to the morning news line-up, with segments ranging from cooking to life hacks. The first show is set to air on...

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Tell (a Story). Don’t Sell.

Tell (a Story). Don’t Sell.

You’ve worked hours writing your corporate e-newsletter creating snappy blurbs to catch your audience’s attention. Once it hits your readers’ inboxes, you breathe a sigh of relief.  As you wait to see who opens the newsletter, you may wonder if you’re truly connecting...

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Case Study: Dunkin’ Donuts – National Donut Day

Case Study: Dunkin’ Donuts – National Donut Day

We know that “PR” is still a bit confusing to most because we often get asked, “What exactly is PR?” So we thought, what better way to explain than to give you a real life example. June 3 marked National Donut Day and our client, Dunkin' Donuts, tasked us with making...

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Is PR a Part of Your SEO Strategy?

Is PR a Part of Your SEO Strategy?

  Before great content management systems like WordPress and intuitive search engines like Google, you needed an "SEO guy" who could manipulate website code, meta tag, and keyword spam in the hope that your website could be found on a high Search Engine Results...

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Q&A With Charlotte Parent’s Michele Huggins

Q&A With Charlotte Parent’s Michele Huggins

  Q: Hi Michele! Tell us about Charlotte Parent. A: Charlotte Parent magazine is made for parents who are local, engaged and involved. We’re a free and local publication and our monthly magazine, website, newsletters and social media networks are created to help...

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Q&A With Carolina Weekly Newspapers

Q&A With Carolina Weekly Newspapers

  Hannah Chronis, managing editor of Carolina Weekly Newspapers, was kind enough to sit down with me to discuss her South Charlotte newspapers; how she earned the top editorial spot; and her thoughts on the industry in general. Q: Hi Hannah! Tell us a little...

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Reverse Cribs: Charlotte Agenda

Reverse Cribs: Charlotte Agenda

    For those of you who subscribe to Charlotte Agenda, you know the staff does a series called "Cribs" where they go to local businesses and explore their work space. In addition to some good information about the companies they also include interesting...

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Q&A With Charlotte Stories

Q&A With Charlotte Stories

    I recently sat down with editor-in-chief Scott Jensen to learn more about his media company, Charlotte Stories. Q: Hi Scott! Tell us a little about Charlotte Stories.  A: We're a daily newsletter that focuses on local news. We've got 13,000 email...

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Q&A With Business North Carolina

Q&A With Business North Carolina

Editor of Business North Carolina, David Mildenberg, was kind enough to sit down with Trisha and me to discuss the Charlotte-based magazine, the journalist-marketer relationship and how he sees the news industry evolving. Since you're in Charlotte and may have some...

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A Charlotte Podcast Q&A

A Charlotte Podcast Q&A

I recently had a chance to sit down with co-host Corey Inscoe of The Good News Is, a weekly podcast with a similar mission to CharlotteFive (C5) where Corey is an editor. C5’s mission is to get you Charlotte-smart with fast, fun, interesting and useful news about the...

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Press Conference 101

Press Conference 101

  Someone in your company pops up and says you need to host a press conference this year. Now what? Don’t fret; I’ve outlined below the essentials of a successful press conference. I beg of you to ask yourself one question before even starting. Is the news worthy...

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Corporate Giving During The Holiday Season

Corporate Giving During The Holiday Season

As we enter the holiday season, I thought now would be a great time to address "corporate" giving. Many organizations have the best intentions to support their community, but not always sure how to make the biggest impact. I’m providing three tips that your business...

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