Growing your following on social media can often be a daunting task.  An efficient way to boost follower counts and increase brand awareness is through giveaway marketing. Let’s face it, who doesn’t love winning free stuff? 

During social media giveaways, influencers and brands will typically ask users to complete simple tasks such as liking a post, tagging friends in the comments, or filling out a survey. After a predetermined length of time, winners are selected at random to keep everything fair. Here are three steps to successfully execute a social media giveaway: 

Determine your goal 

Before diving into the deep end, identifying your goals with realistic outcomes will help guide every aspect of your social media giveaway and measure its success. If increasing your follower count is a priority, create a giveaway that encourages users to follow your account. To boost engagement, design your giveaway in a way that encourages users to like, comment, or share your posts. For newsletter subscribers, utilize Google Forms to require participants to submit their email address. Lastly, to raise brand awareness, try collaborating with influencers in your target market to increase your overall reach. 

Set your budget 

The most pivotal decision in your giveaway is selecting the right prize. Whether it’s new merchandise, tickets to a concert or sporting event, the prize should be enticing enough to motivate participation. Once you’ve decided on the prize, setting a budget is essential. Determine how much you’re willing to spend not just on the prize itself, but also on influencer outreach and advertising. This predetermined budget will guide your giveaway strategy and serve as a template for planning future promotions.  

Plan and execute your social media giveaway 

Now that you’ve set your goals and budget, it’s time to plan and execute your social media giveaway. Begin by outlining your timeline and guidelines. How long will the contest run for? How many winners will there be? Will there be disqualifying terms? Next, create and schedule your content in a social media calendar or however you keep your social media content organized. This is also the time where conducting influencer outreach will be beneficial. When you’re ready to officially launch the giveaway, notify your audience with a clear and easy to read post that outlines the rules to entry and the prize offered. To maximize the impact of your giveaway, we encourage running ads and boosting content. Lastly, sit back and enjoy as the entries flow in!

Running a social media giveaway can be a fun and effective way to engage with your audience and achieve your marketing goals. By setting clear objectives, budgeting wisely, and executing with careful planning, you can create a successful giveaway that drives results and enhances your brand’s presence. Good luck!