In the world of digital marketing today, eye-catching design and alluring aesthetics have become non-negotiable for increasing sales. Aside from capturing the attention of an audience, an attractive layout is essential for emphasizing messages, establishing brand identity and raising visibility.
Canva and Adobe Photoshop are both valuable platforms when it comes to cultivating content. But which is right for you and your business?
What is Canva?
Canva is a web-based graphic design application for design beginners. Users can take advantage of the generous tools and ready-to-use templates provided with the free version or upgrade to Canva Pro for $12.99/month. It is best-suited for online entrepreneurs, small-business owners and bloggers who like to get things done easily.
What is Adobe Photoshop?
Adobe Photoshop is a product of the Adobe family. It is a long-trusted tool used by design professionals for image creation, photo editing, raster images and more. This service requires an Adobe subscription, with the Photoshop program costing users $20.99/month.
The Comparison
| Canva | Adobe Photoshop |
|
Pros – Ease of use – Ample pre-built template options – Organized file management system – No software to download or install
|
Pros
– Full layer management – Create/edit images for both print and web – Abundance of tools for editing – Vector-based software |
| Cons
– No vector graphics – Overused template designs – No option to download raw files – Easy to misalign designs |
Cons
– Extremely high learning curve – Expensive for occasional use – Utilizes lots of disk storage space – Mainly used as a desktop program |
In summary, Canva has emerged as a more simple, convenient option for users with little to no design skills. However, a more significant visual impact with very detailed and specific needs requires Adobe Photoshop. All things considered, both programs are versatile and robust in terms of their features and allow for the design of a variety of visual content.