Every organization is different. Depending on your size, industry, region, product/service, employee skill set, etc., you’ll likely find yourself with a unique set of marketing and public relations challenges. Oftentimes, it’s difficult to pinpoint your areas of need, so ask yourself these three questions when considering if you should hire a PR firm.
1. Does your marketing team need PR support? Most organizations have a modest marketing team tasked with a bevy of responsibilities- sales support, inbound marketing, advertising, design, social media, collateral, and website maintenance to name a few. They likely don’t have the time or experience to execute on public relations, which is very much a niche within the marketing umbrella. Most small to mid-sized companies don’t require a full-time person, but typically 25 – 50 hours per month.
2. Do your stakeholders truly understand your value proposition? Many organizations struggle to articulate what they do, and as a result, their customers don’t fully appreciate the product or services they offer. An outside agency, with an outside perspective, will force you to evaluate your organization’s true identity. Only then can you have the appropriate market positioning, messaging, and content to speak to your customers effectively.
3. Can you afford a public relations firm? Most companies spend 5-10% of their total revenue on marketing, and around 10% of that should be spent on public relations. Figure a few thousand dollars a month at minimum, but it really depends on how much assistance you require and how quickly you’d like to reach your goals.
If you’re interested in working with a PR agency, let’s discuss your specific needs and see if we’re a good fit. Here at PIVOT PR, we won’t lock you into a long-term agreement, which minimizes your risk exponentially. Why, you ask? Because we’re confident in the value we provide to our partners, and we know you’ll appreciate working with a local, boutique, and tenured team who loves what they do!