Pivot PR conducted a workshop titled “What’s Your Story?” to highlight best practices in public relations on June 6, at Industry Charlotte (Industry). Topics ranged from message strategy to media pitching. Local start-up business, Volcally, served as the case study example for the workshop.
Pivot PR utilized a live case study approach to help the audience more fully understand the practical application of public relations principles. Volcally’s current goal is to raise funds from local businesses to support its social platform where community members are recognized and rewarded when they use their unique skills and talents to empower local nonprofits. Pivot PR created Volcally’s message architecture, outlined a communications strategy and provided suggestions for corresponding tactics.
“Pivot PR did a great job,” said Adam C. Young, co-founder and CEO of Volcally Corporation. “They gave valuable, actionable information and fostered good group discussions.”
The audience was largely comprised of Industry members. Industry is a shared office environment designed for creatives, technology professionals, freelancers, small businesses and other independent workers. It’s also home to startups, small companies and remote workers who may be with larger firms outside of the Charlotte market.
“Our audience was filled with amazingly talented business owners who don’t necessarily have a communications background, but execute communications programs daily,” said Trisha McGuire, vice president and direct of client services at Pivot PR. “We hope that, with the guidance offered in the workshop, they can apply what they learned to their communications to further strengthen their businesses.”