Press Release
Strategic Management Decisions (SMD), a talent management and analytics company headquartered in Charlotte, N.C, has hired Pivot PR to assist with its public relations and marketing programs. Specific areas that Pivot PR will focus are message strategy, content development and media relations.
“It’s exciting to be working with SMD, a business completely transforming the way a business function — human resources — impacts the bottom line,” said Drew Porcello, President and CEO of Pivot. “SMD’s success is a testament to the power of small businesses, and one that we hope to emulate at Pivot PR.”
Strategic Management Decisions (SMD) is enabling businesses to monetize people management, ultimately accelerating and optimizing business results and ROI. With SMD Link, its patented cloud-based talent software with built-in analytics, SMD can identify cause-effect relationships between talent management data and business outcomes to transform complex analytics into actionable results. SMD’s analytics reporting and customizable action planning tools transform complex algorithms into simple reporting for front-line managers and individual employees.
Press Release
Pivot PR conducted a workshop titled “What’s Your Story?” to highlight best practices in public relations on June 6, at Industry Charlotte (Industry). Topics ranged from message strategy to media pitching. Local start-up business, Volcally, served as the case study example for the workshop.
Pivot PR utilized a live case study approach to help the audience more fully understand the practical application of public relations principles. Volcally’s current goal is to raise funds from local businesses to support its social platform where community members are recognized and rewarded when they use their unique skills and talents to empower local nonprofits. Pivot PR created Volcally’s message architecture, outlined a communications strategy and provided suggestions for corresponding tactics.
“Pivot PR did a great job,” said Adam C. Young, co-founder and CEO of Volcally Corporation. “They gave valuable, actionable information and fostered good group discussions.”
The audience was largely comprised of Industry members. Industry is a shared office environment designed for creatives, technology professionals, freelancers, small businesses and other independent workers. It’s also home to startups, small companies and remote workers who may be with larger firms outside of the Charlotte market.
“Our audience was filled with amazingly talented business owners who don’t necessarily have a communications background, but execute communications programs daily,” said Trisha McGuire, vice president and direct of client services at Pivot PR. “We hope that, with the guidance offered in the workshop, they can apply what they learned to their communications to further strengthen their businesses.”
![Charlotte School of Law Taps Pivot PR]()
Press Release
Charlotte School of Law (CSL), an ABA-accredited law school located in Charlotte, N.C, has hired Pivot PR to assist with media relations and content creation to build awareness regarding the benefits of its new law school model.
Charlotte School of Law was designed and developed by legal educators who have responded to the summons for change in legal education. CSL has embraced a mission of becoming the “benchmark of inclusive excellence in professional education for the 21st Century.” Toward this end, it is focusing upon graduating students who are practice-ready and serving historically underserved groups.
“Charlotte School of Law is extremely leadership conscious and that commitment and lack of fear in leading change drew us to their business,” said Drew Porcello, President & CEO of Pivot. “Because Pivot PR was largely designed to drive change, it’s rewarding to align our business with one that has such a similar mission.”
ABOUT PIVOT Pivot PR (www.pivotpublicrelations.com) is a full-service strategic public relations agency located in Charlotte, N.C. Focusing on marketing and communication services, Pivot understands the business needs of its clients and creates and implements quantifiable strategic marketing solutions.
Press Release
Sales Performance International (SPI), a global sales performance improvement firm, has hired Pivot PR to increase its brand awareness, credibility and thought leadership. For this effort, Pivot PR will develop and implement a comprehensive public relations plan, focusing heavily on media relations and content creation.
SPI is dedicated to helping the world’s leading corporations elevate their sales relationships and drive measurable, sustainable revenue growth and operational sales performance improvement.
“With my background so heavily entrenched in sales and communications, this relationship felt like a perfect fit,” said Drew Porcello, President & CEO of Pivot. “With the launch of The Collaborative Sale, SPI continues to produce compelling content that I think could be extremely helpful to sales professionals; we’re excited to be a part of the effort.”
ABOUT PIVOT Pivot PR (www.pivotpublicrelations.com) is a full-service strategic public relations agency located in Charlotte, N.C. Focusing on marketing and communication services, Pivot understands the business needs of its clients and creates and implements quantifiable strategic marketing solutions.
Press Release
The Charlotte American Marketing Association (CAMA) has appointed Drew Porcello, President and CEO of Pivot PR, its membership chair for the 2014-2015 term. In this position, Drew will be responsible for retaining its membership base and attracting new members. CAMA is one of Charlotte’s largest professional organizations focused on helping marketers connect, learn and grow.
“As a Charlotte small business owner, I want to be sure I’m always giving back to the community that so kindly supports my company,” said Porcello. “I’m honored to be a part of the premier marketing association in Charlotte; my goal is to help new, potential and existing members maximize their experiences with the organization.”
The American Marketing Association (AMA) is a professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. AMA is the only organization, with 75 chapters in the US and Canada, that brings together marketers, across all specialties, to collaborate and inspire one another.
Press Release
CHARLOTTE, N.C., – Pivot PR, a full-service public relations agency in Charlotte, N.C., has hired Trisha McGuire as its Vice President/Director of Client Services. Trisha, a seasoned public relations counselor, will serve as the main point of contact for Pivot’s clients guiding each from strategic planning through program execution.
Trisha brings over 10 years of experience in developing and managing business-to-business (B2B) and consumer marketing programs for a variety of sectors including chemicals, construction, food, health, financial and consumer products. Regardless of industry, service or product, Trisha is adept at translating clients’ business objectives into success. She is an expert in all areas of communications, from strategic planning, media relations and crisis planning to event promotion and content creation.
Most recently, Trisha was a Strategic Marketing Communications Manager at Momentive Performance Materials Inc., a global specialty chemicals manufacturing company, where she managed consumer and B2B communications programs.
“Her experience in both the corporate and agency arenas positions her perfectly for this role; she is a skilled practitioner who is always on the cutting edge of public relations trends and theories and also knows first-hand how to maneuver the corporate world to get results,” said Drew Porcello, President & CEO of Pivot PR. “And, I think our clients will enjoy Trisha’s passion and energy. She is consistently lauded for her professionalism and pleasant demeanor.”
Trisha holds a B.A. in Journalism & Mass Communications, as well as Spanish, from the University of North Carolina at Chapel Hill and is currently a member of the Public Relations Society of America. To learn more about Trisha’s background or Pivot PR’s services, visit www.pivotpublicrelations.com.
If you’d like to introduce yourself and congratulate Trisha you can email her at [email protected].
