A special thanks to Ted Williams for this article in Charlotte Agenda….
As a digital media guy, I was invited to a special “media event” before the Ritz opened the Punch Room Room (outstanding spot, by the way). I looked around the room on the 18th floor and noticed a bunch of people that didn’t look like traditional media people. I was the nerdiest one there (I constantly tuck in my shirt and wear a Brooks Brothers non-iron).
I thought Heidi (amazing lady that runs the Ritz’s Sales and Marketing team) made a mistake along with her PR agency by not inviting media folks.
Then it hit me. How does the Ritz Punch Room audience consume media? In nerd talk, what media influences this target audience’s discretionary spending? It’s Twitter, Snapchat, Instagram, etc. I’m not cool enough to snapchat, but I cyber stalked many of the attendees on Instagram. Sure enough, they had large, engaged followings.
Communications is getting it’s face ripped off. The change is intense. The opportunity is intense.
This doesn’t mean that traditional media awareness and coverage is ineffective. You’ll rarely find a person who believes more in the power of print or long form video than I. But, it does mean that communications will become a priority for senior management teams.
In my opinion, Charlotte PR firms are pivoting and will continue to pivot. Don’t be fooled, this is a huge market because business owners, GMs and marketing directors need partners to help them navigate the new media world and find their authentic voice (sounds like cheesy marketing speak, but it’s true).