Strategic Management Decisions (SMD), a talent management and analytics company headquartered in Charlotte, N.C, has hired Pivot PR to assist with its public relations and marketing programs. Specific areas that Pivot PR will focus are message strategy, content development and media relations.
“It’s exciting to be working with SMD, a business completely transforming the way a business function — human resources — impacts the bottom line,” said Drew Porcello, President and CEO of Pivot. “SMD’s success is a testament to the power of small businesses, and one that we hope to emulate at Pivot PR.”
Strategic Management Decisions (SMD) is enabling businesses to monetize people management, ultimately accelerating and optimizing business results and ROI. With SMD Link, its patented cloud-based talent software with built-in analytics, SMD can identify cause-effect relationships between talent management data and business outcomes to transform complex analytics into actionable results. SMD’s analytics reporting and customizable action planning tools transform complex algorithms into simple reporting for front-line managers and individual employees.