I want to take this opportunity to talk about the basics of PR. I understand, you want positive coverage in a national media outlet, win a prestigious award and to be the keynote speaker at the biggest event of the year. All good things, but have you done everything you need to do to put yourself in a position to succeed?
Here are the 5 necessities to your PR toolbox:
- Executive bios and headshots
- Company mission statement, description and history
- Quality photos and video
- Press releases, whitepapers, case studies, testimonials
- Presentable website, active social media channels and blog
This is not going above and beyond, but only the foundation to a simple media kit and PR strategy. You see, if you do not have these things you risk losing credibility and make it difficult for media to work with you. I challenge you to take an honest look at your corporation and see if you have your bases covered. Then and only then can you execute a successful PR plan.