Pivot PR, a dynamic and rapidly growing public relations agency, is seeking a highly motivated communication professional to serve as the client lead on business-to-business and business-to-consumer accounts. The PR Manager role requires deep communication acumen, keen project management skills and creativity. As a boutique agency, Pivot PR offers employees an unmatched opportunity to grow and expand in his/her role and work with top-tier brands/companies, all within a traditional agency framework yet cutting-edge and current-day mentality. The individual must have agency experience.
Key Responsibilities & Qualifications
- Create customized and strategic public relations plans for clients
- Lead meeting(s) with clients to assess business goals and gain needed information
- Conduct secondary research to shape plan
- Hold internal brainstorm meetings to ideate creative strategies and tactics to include in the plan
- Strong knowledge of all public relations communication tactics; must know how/when to execute, including but not limited to:
- Messaging/Content Creation: must be extremely adept at all types of writing, including media materials, blog/social media/web copy, white papers, case studies, technical articles and award nominations
- Media Relations: building media lists, developing creative pitches, story angles and media lists, as well as monitoring and spokesperson training
- Influencer Relations: identifying influencers, building rapport and project managing social media campaigns
- Community Relations & Events: will be in charge of developing community-based programs, identifying appropriate partners/organizations, establishing communication plans for trade shows and all aspects of promoting events
- Additional consideration for crisis communications and content marketing
- Should have experience leading client and new business meetings, in-person and via teleconference; must be organized and clear with agendas, follow-up items and campaign/project management
- Needs to be proficient in recording billable time for clients
- Will develop detailed monthly client reports including work completed, goals attained and future forecasting
- Develop new business proposals
Compensation & Benefits
Competitive salary based on experience with additional profit sharing opportunities. This is a work-from-home position (must be in Charlotte area) and candidate must be available during regular business hours. PTO and other benefits also dependent on experience.
- At least a four-year degree in journalism, public relations, mass communications or marketing
- Strong writing experience; must provide writing samples and perform writing test
- Must be proficient in Microsoft Office suite and in AP style
- Should be a self-starter, able to work independently and proactively, but also able to collaborate and work well in a team setting
- Additional considerations for experience in social media, web development, design, video production and/or advertising
As a consumer, do you feel as if you are able to trust the brands you interact with? The 2018 Edelman Trust Barometer revealed that 52% of the U.S. population does not trust businesses as an institution. Meanwhile, consumer trust has become a controversial topic that is leading brands to further discuss how they interact with their consumers. Contrary to popular belief that brands are not to be easily trusted, many brands are now working actively to establish trust with their consumers. Below are four ways your brand can enhance consumer trust and, in the process, improve the overall consumer experience:
- Stay consistent: Every aspect of your brand should be consistent including your overall message, logo and design, and brand personality. If any of these are inconsistent, consumers may not recognize it, and you risk “losing them”. Using a brand management software like Frontify can be very helpful in staying consistent and organized across all channels. Consistency is a proven strategy that will secure a local brand following while solidifying your reputation as a trustworthy brand.
- Above and beyond customer service: The foundation of any positive personal relationship requires reliability, honesty, and care. The same values should apply for businesses as they relate to their consumers. Showing consumers that your brand cares can come in many different tactical forms, including surveys or questionnaires. Surveys allow your consumers to feel heard and empowered while also showing that you not only value, but require, their opinion. But no matter how you choose to execute your excellent customer service, always remember that a successful and trustworthy brand relationship must be two-way. Your customer needs to see that you give, and not just see you as the only recipient “taking” something in your transactional relationship.
- Be personal: Making your brand feel authentically personal is a great way to gain and keep consumer trust. It must start from the inside: Encouraging employees to be less scripted and “robotic” is the first step to relating in a more personal way with your consumers. To put it simply, always view your consumers as the real people they are – and less like someone you are trying to win over or sell something to. Being more personal is an easy principle to nurture and can quickly change the overall impression of your brand.
- Always be accessible: Making your brand available across all platforms and through different forms of communication is vital. A huge miss for businesses is forcing customers to search exhaustively for contact information. A phone number, email, direct message option, or even an instant chat box should be noticeable and easy to access on any website or social media account. It is also important to remember that not everyone prefers the same line of communication. Therefore, having a phone number ready for the consumer that wants instant answers is just as important as regularly checking your direct messages on social media for the consumer that prefers to online chat. Accessibility will allow your consumers to not only trust your overall brand, but also trust you to give them the highest levels of clarity and communication.
You’re focused on promoting all the exciting growth and strides your company is experiencing. Everything is trending upwards. Then, in a single moment, without any notice… everything changes.
Are you prepared for when your organization faces a crisis?
Recently, I had the opportunity to present at the Public Relation Society of America’s (PRSA) Communications Symposium at the Ritz-Carlton in Uptown Charlotte. My breakout session, entitled Navigating the Rough Waters of Crisis Communications, provided the audience with several factors to consider before their companies or organizations face a potential crisis. The discussion focused on my experience in the summer of 2016 as the Brand Communications Manager of the U.S. National Whitewater Center, when we found ourselves at the center of media attention on a national and international level… virtually overnight. Among a room of communications professionals, I offered a few key takeaways to help presently prepare their own companies and organizations. I asked them three simple questions:
Who is your team? Know your key players to call on in a crisis situation before one arises. This will simplify the communications process in what will otherwise likely be a stressful period of time for your organization.
Who is your audience? It may sound obvious… but it’s vital. If you can clearly define who you are speaking to, it will help in crafting your message and determining the best mediums for sharing it.
What is your voice? Your organization’s voice does not change in the face of a crisis. Remain consistent with the reputation you have built for yourself. The public will recognize your authenticity and be more open to your message.
Interested in learning more? Check out our recent post on Navigating the Rough Waters of Crisis Communications!
Writing a press release, posting to social media or landing a speaking opportunity … any public relations practitioner worth their salt should be able to execute these tactics. What separates elite PR professionals from the rest of the pack is creativity and strategic planning. Truth be told, the word “strategy” has been way over stated and under delivered in our industry, so we’re here today to do something about it. Let’s breakdown what an effective and strategic public relations plan should look like.
Step 1: Identify Your Business Objectives
These are the pre-determined goals you have for your business as a whole. An example of common business objectives that can be tied to public relations outcomes are customer and employee acquisition/retention, community engagement and public policy.
Example: Employee acquisition- hire an additional 15% to your workforce with a focus on mid to high-level employees that have a strong technology background.
Step 2: Create a Strategic Vision
Only after you’ve defined what your business objectives are can you develop a strategy to support them. It’s oftentimes recognizing the need to build brand awareness, credibility and/or stronger relationships with your various stakeholders. With that information, you should now have a good understanding of what tactics will work best to support your strategy.
Example: Position your organization as the premier technology start-up in your region, where all the top talent can go to be nurtured and rewarded for their efforts. Strong work-life balance and opportunity to “climb the ladder.” Understand your strategic vision should rely heavily upon credibility and corporate culture given your business objective.
Step 3: Develop Tactical Solutions
The devil is in the details. This is the appropriate time to vigorously brainstorm and research how to execute each of the tactics you’ve identified. Create detailed sections explaining exactly what and how you’ll execute for each tactic, such as media/influencer relations, content creation, social media, community relations and partnerships, awards, speaking engagements, crisis communication, brand reputation, policies and procedures, etc. A timeline is also helpful to stay on track!
Example: Keep in mind you should have several tactical solutions to support your vision, but one example would be to research what “Best Places to Work” award opportunities are available within the country’s top technology publications. Poll your existing employees and nominate your organization based on their feedback. Win the award, and in addition to landing a cover-page feature in the publication, you should also tout this accomplishment on your owned media channels and consider paid opportunities surrounding your corporate culture.