Blog
Here at Pivot PR, one of our favorite questions to ask is, “Why?”
Why? Because we want to be sure we’re strategizing and executing a plan that makes sense for your organization. There isn’t a one-size-fits-all PR plan. When the purpose of a decision isn’t validated, these consequences may include:
- Going down the wrong path, completely missing the original objective and/or target audience
- Missing out on the opportunity to do something else that would have yielded better results
- And, the result of the two consequences above are of course — wasting time and money (and we know neither of these are ever in excess!)
That’s the benefit to working with this PR agency. We bring decades of experience, and with that comes the knowledge of what works and what doesn’t – within a multitude of industries, hundreds of scenarios, and for varying size businesses (locally and nationally). We serve as PR counselors, not just doers.
The benefit to you? We’ll ensure your PR plan (and associated tactics) align with your business objectives and that the answer to “why” always ties back to them. We’ve seen so many instances where your colleagues, managers and/or executives might be unknowingly taking you off track, coming up with ideas or plans where the answer doesn’t connect back to the original objective. We’re here to help you keep the train on the tracks. Call us conductors if you’d like!
Because, remember PR doesn’t stand for press release, so if you ask for one our first question will be, “Why?” There are plenty of other tricks in our PR bag, so we’ll want to make sure we’re pulling the right lever(s) to get the results you want.
Ready to develop a strategic PR plan that delivers results? Drop us a line and we’ll start asking, “Why?”
Blog
Summary
Pivot PR is seeking a highly motivated marketing professional. The PR Manager position requires deep communications acumen, keen project management skills and creativity. Developing PR strategies and executing communication tactics will be critical.
Key Responsibilities
- Research and develop customized and strategic public relations plans based on analysis of clients’ business goals
- Execute communication tactics such as writing, media list building, media pitching, community relations, monitoring, event promotion, crisis planning, media training, inbound marketing, social media, etc.
- Monitor and execute billable time for clients
- Develop detailed monthly client reports including work completed, goals attained and future forecasting
- Attend client meetings
Requirements
- At least a four-year degree in journalism, public relations, mass communications or marketing
- At least two years of relevant agency experience
- Strong writing experience; must provide writing samples and perform writing test
- Must be proficient in Microsoft Office suite
- Must be proficient in AP style
- Should be a self-starter, able to work independently and proactively, but also able to collaborate and work well in a team setting
- Additional considerations for experience in web development, design, video production and/or advertising
Compensation & Benefits
Base salary with additional profit sharing schedule based on experience. Account Manager will also receive two (2) weeks of PTO and a flexible full-time work schedule working virtually. Candidate must be available during most regular business hours.
If you meet these requirements please woo us at [email protected]. This should likely include a detailed description as to why you’re the right fit and of course your resume.
Blog
Expertise has ranked Pivot PR as one of the top 20 public relations agencies in Charlotte. See link here.
Blog
There’s a good chance you’ve heard of Eat Work Play (one of Charlotte’s fastest-growing millennial-focused online publications) or its co-founder, Davon Bailey (one of Charlotte’s top young professionals under 30). We recently sat down with Davon to learn more about Eat Work Play (EWP) and his vision for the burgeoning platform.
Hi Davon! What brought you to Charlotte?
I moved to Charlotte in 2013 after graduating from Bucknell University in Pennsylvania. I interned at Bank of America as a compliance analyst, which turned into a full-time job.
Nice. How long were you with Bank of America?
Three years, but I recently took time off to pursue EWP full-time. It was one of the most challenging things I’ve ever done, but it was so worth it. I’m able to give EWP more of my time, passion and attention. Since then, it’s really taken off.
What’s your vision for EWP?
When I moved to Charlotte, I didn’t have family or friends in the city; I didn’t know anyone. All my friends on Facebook were in Maryland, and I mainly used LinkedIn for professional purposes. And, I couldn’t meet people. I wanted to find out about the best restaurants and events in Charlotte. I needed a way to connect with people, so I created EWP. Originally, it was a group chat of about 10 people—this was at the beginning of the summer when I moved here. By the end of the summer, there were more than 300 people in the group chat. Fast forward two years later, and more than 60,000 people use EWP to find out about the best restaurants and events in Charlotte.
Wow. Did you ever imagine it would grow to be that big?
I’ve always had the goal of bringing EWP to other cities, so I’ve had my eyes on reaching millions of people. Right now, I’m taking baby steps and following my plan. Eventually, we will launch in other cities.
How do you see yourself competing with other media outlets?
We see ourselves as Charlotteans’ brother or sister. We’re your friends. We’re not journalists and don’t claim to be journalists. Other outlets observe what’s going on in the city, but we’re actually in the city. We’re a part of the young professionals, and we exist to bring people together. Every day, we’re finding ways to bring people together.
How do you decide what to feature on your website and in your newsletter?
I always ask — “Is it a jaw-dropper? Is it something I would recommend to my friends? Would I go to it?” Our whole concept is to drop “fun bombs” throughout Charlotte. If it’s fun and exciting, and we think people are going to enjoy it, we feature it.
If someone wants to pitch you a story idea, what are you interested in?
If it’s a fun bomb and something that would make you run and tell your friends, we’ll cover it. We cover anything from fashion to events to food. I like connecting young professionals outside of the work environment (that’s the work part). We’re all professionals but we can all hangout and have fun.
How can people get connected through EWP?
Join our Meetup group. Follow us on Instagram and Facebook. Subscribe to our newsletter and sign up for our perks.
Thank you, Davon, for sitting down with us. If you’re interested in contacting Davon, please feel free to email him.
