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I want to take this opportunity to talk about the basics of PR. I understand, you want positive coverage in a national media outlet, win a prestigious award and to be the keynote speaker at the biggest event of the year. All good things, but have you done everything you need to do to put yourself in a position to succeed?
Here are the 5 necessities to your PR toolbox:
- Executive bios and headshots
- Company mission statement, description and history
- Quality photos and video
- Press releases, whitepapers, case studies, testimonials
- Presentable website, active social media channels and blog
This is not going above and beyond, but only the foundation to a simple media kit and PR strategy. You see, if you do not have these things you risk losing credibility and make it difficult for media to work with you. I challenge you to take an honest look at your corporation and see if you have your bases covered. Then and only then can you execute a successful PR plan.
Press Release
Pivot PR Launches in Charlotte, NC
A Strategic Public Relations Agency
CHARLOTTE, N.C., November 25, 2013- President & CEO, Drew Porcello has launched Pivot PR, a full-service public relations agency located in Charlotte, NC. With nearly a decade of industry experience, Porcello and his staff will take a consultative approach to help client’s effectively communicate their message in order to meet business objectives.
Pivot PR will focus primarily on small and mid-size business that need assistance in crafting and executing a strategic marketing plan. Services include strategic planning, media relations, social media, content creation (video, whitepapers, cases studies, articles, testimonial’s), crisis planning, graphic design, event promotion, brand reputation, awards, speaking opportunities, email marketing, website and mobile app development.
“Today’s marketing demands are greater now than they’ve ever been. We understand our client’s needs and help them better communicate their message, this is why I created Pivot PR,” said Drew Porcello.
“We’d also like to be a resource to the c-suite and marketing professionals of Charlotte, keeping them up-to-date on the latest PR tactics, trends, and ever-changing media landscape.”
Blog
PIVOT PR LAUNCHES IN CHARLOTTE, NC
A STRATEGIC PUBLIC RELATIONS AGENCY
CHARLOTTE, N.C., November 25, 2013- President & CEO, Drew Porcello has launched Pivot PR, a full-service public relations agency located in Charlotte, NC. With nearly a decade of industry experience, Porcello and his staff will take a consultative approach to help client’s effectively communicate their message in order to meet business objectives.
Pivot PR will focus primarily on small and mid-size business that need assistance in crafting and executing a strategic marketing plan. Services include strategic planning, media relations, social media, content creation (video, whitepapers, cases studies, articles, testimonial’s), crisis planning, graphic design, event promotion, brand reputation, awards, speaking opportunities, email marketing, website and mobile app development.
“Today’s marketing demands are greater now than they’ve ever been. We understand our client’s needs and help them better communicate their message, this is why I created Pivot PR,” said Drew Porcello.
“We’d also like to be a resource to the c-suite and marketing professionals of Charlotte, keeping them up-to-date on the latest PR tactics, trends, and ever-changing media landscape.”
SOCIAL MEDIA CONTENT:
Blog- https://pivot-pr.com
LinkedIn- http://www.linkedin.com/company/pivotpr
Twitter- http://twitter.com/pivot_pr
ABOUT PIVOT PR:
Pivot PR (https://pivot-pr.com), is a full-service strategic public relations agency located in Charlotte, NC. Focusing on marketing and communication services, Pivot understands the business needs of their clients and creates and implements quantifiable strategic marketing solutions.
MEDIA CONTACT:
Drew Porcello
(704) 774-9271
drew@pivotpublicrelations.com
Blog
I hope this email finds you well. I wanted to take this opportunity to discuss media interviews. Of course you’re excited when you receive an inquiry, but before you commit make sure you understand what exactly it is you’re getting yourself into. Remember, not every interview is created equally, so here’s 5 questions you may want to consider asking.
1. Can you tell me more about your publication/station/blog? Make sure you not only understand the culture of the media outlet they represent, but confirm who will actually be interviewing you. Often times in radio or TV an off-air producer will do the scheduling, while the on-air talent is who you need to be prepared for.
2. What’s your angle on this story? Depending on their angle of the story and how they intend on using you as an expert, you can determine if it’s a good fit for you. For example, if you represent an educational institution and they’re discussing astronomical tuition fees, maybe it’s not something you’d like to be associated with.
3. Who else are you interviewing? It’s important to know who you’ll be compared or associated with for your interview. If an opposing voice is going to shed a negative sentiment upon you, it may not be worth the opportunity.
4. What’s the format? For broadcast you’ll want to know if the interview is live, live-to-tape or edited, and if the location is remote, on-site or just using sound bites. Print will give you an idea if they’re looking for a few quick quotes or a more in depth look into you or your business.
5. What else can I provide? If you can supply a video, photo, infographic, press release, etc. you may be able to control more of the narrative.
Blog
I want to take this opportunity to discuss your marketing budget. While speaking with other companies in Charlotte I’m surprised to find that many don’t have one, and if they do they’re unsure of the appropriate amount to be allocated; usually ranging anywhere from 1 to 20%.
Of course your budget should depend on several different factors such as your growth stage, competitive landscape and industry. Inc. produced a great article found here about avoiding things like your marketing budget ratio (MBR), and instead looking at your marketing dollars as an investment. Understand your sales process and that fact that you’ll incur revenues in subsequent periods, and create a quantifiable best/worst case scenario to work from.
Are you curious to know what your marketing budget should be? What you should be investing in? What other Charlotte companies are doing compared to you? If so, please fill out this anonymous 5 question survey below. It should take less than 2 minutes. I will report back in my next post and share the results with you.
