Press Release
Strategic Management Decisions (SMD), a talent management and analytics company headquartered in Charlotte, N.C, has hired Pivot PR to assist with its public relations and marketing programs. Specific areas that Pivot PR will focus are message strategy, content development and media relations.
“It’s exciting to be working with SMD, a business completely transforming the way a business function — human resources — impacts the bottom line,” said Drew Porcello, President and CEO of Pivot. “SMD’s success is a testament to the power of small businesses, and one that we hope to emulate at Pivot PR.”
Strategic Management Decisions (SMD) is enabling businesses to monetize people management, ultimately accelerating and optimizing business results and ROI. With SMD Link, its patented cloud-based talent software with built-in analytics, SMD can identify cause-effect relationships between talent management data and business outcomes to transform complex analytics into actionable results. SMD’s analytics reporting and customizable action planning tools transform complex algorithms into simple reporting for front-line managers and individual employees.
Press Release
Pivot PR conducted a workshop titled “What’s Your Story?” to highlight best practices in public relations on June 6, at Industry Charlotte (Industry). Topics ranged from message strategy to media pitching. Local start-up business, Volcally, served as the case study example for the workshop.
Pivot PR utilized a live case study approach to help the audience more fully understand the practical application of public relations principles. Volcally’s current goal is to raise funds from local businesses to support its social platform where community members are recognized and rewarded when they use their unique skills and talents to empower local nonprofits. Pivot PR created Volcally’s message architecture, outlined a communications strategy and provided suggestions for corresponding tactics.
“Pivot PR did a great job,” said Adam C. Young, co-founder and CEO of Volcally Corporation. “They gave valuable, actionable information and fostered good group discussions.”
The audience was largely comprised of Industry members. Industry is a shared office environment designed for creatives, technology professionals, freelancers, small businesses and other independent workers. It’s also home to startups, small companies and remote workers who may be with larger firms outside of the Charlotte market.
“Our audience was filled with amazingly talented business owners who don’t necessarily have a communications background, but execute communications programs daily,” said Trisha McGuire, vice president and direct of client services at Pivot PR. “We hope that, with the guidance offered in the workshop, they can apply what they learned to their communications to further strengthen their businesses.”
Blog
Today I want to introduce you to a new Charlotte magazine called b2bTRIBE. What I like most about this publication is that it’s created by small business, for small business. The focus is on learning from and connecting with like-minded individuals, particularly business owners.
Before the inaugural issue is released this summer, I would encourage you to do the following:
1.) Take advantage of their feature article or Q&A profile opportunities to highlight you and your company.
2.) Sign up for your FREE print and digital subscription HERE.
3.) Consider all the different advertising opportunities found HERE.
You can also follow them on Facebook and Twitter.
As always, we’re here to inform and help you with your communication efforts. Please let us know if there’s anything we can do for you!
![Charlotte School of Law Taps Pivot PR]()
Press Release
Charlotte School of Law (CSL), an ABA-accredited law school located in Charlotte, N.C, has hired Pivot PR to assist with media relations and content creation to build awareness regarding the benefits of its new law school model.
Charlotte School of Law was designed and developed by legal educators who have responded to the summons for change in legal education. CSL has embraced a mission of becoming the “benchmark of inclusive excellence in professional education for the 21st Century.” Toward this end, it is focusing upon graduating students who are practice-ready and serving historically underserved groups.
“Charlotte School of Law is extremely leadership conscious and that commitment and lack of fear in leading change drew us to their business,” said Drew Porcello, President & CEO of Pivot. “Because Pivot PR was largely designed to drive change, it’s rewarding to align our business with one that has such a similar mission.”
ABOUT PIVOT Pivot PR (www.pivotpublicrelations.com) is a full-service strategic public relations agency located in Charlotte, N.C. Focusing on marketing and communication services, Pivot understands the business needs of its clients and creates and implements quantifiable strategic marketing solutions.
Blog
We’ve all heard the terms, “outbound” and “inbound” marketing, but do you really understand the difference, and are you using them correctly? Outbound marketing is finding and interrupting potential customers with your message, while inbound focuses on being found and persuading customers to inquire or purchase on their own will. It’s a fine line, but one’s a push and the other’s a pull.
What’s also interesting is you can use the same content for each tactic. For example, you found this blog post because you’re probably interested in our services or you stumbled across it organically doing some research- a great example of inbound. Where as if I emailed it to distant business contacts (which I did) it was outbound to those who received it. So you see it’s not about the content, it’s the channel and the relationship.
According to Hubspot over 90 percent of marketing budgets are spent on outbound, which aligns more with traditional advertising, email spam and telemarketing. Of course these tactics can be effective, but I would challenge you to transition more of your resources to inbound marketing.
How does this relate to good ole public relations? PR is more credible because someone else is telling your story, and at the end of the day it’s generating engagement to you, not from you. What a great example of inbound marketing. Is it a part of your strategy?
