Press Release
CHARLOTTE, N.C., – Pivot PR, a full-service public relations agency in Charlotte, N.C., has hired Trisha McGuire as its Vice President/Director of Client Services. Trisha, a seasoned public relations counselor, will serve as the main point of contact for Pivot’s clients guiding each from strategic planning through program execution.
Trisha brings over 10 years of experience in developing and managing business-to-business (B2B) and consumer marketing programs for a variety of sectors including chemicals, construction, food, health, financial and consumer products. Regardless of industry, service or product, Trisha is adept at translating clients’ business objectives into success. She is an expert in all areas of communications, from strategic planning, media relations and crisis planning to event promotion and content creation.
Most recently, Trisha was a Strategic Marketing Communications Manager at Momentive Performance Materials Inc., a global specialty chemicals manufacturing company, where she managed consumer and B2B communications programs.
“Her experience in both the corporate and agency arenas positions her perfectly for this role; she is a skilled practitioner who is always on the cutting edge of public relations trends and theories and also knows first-hand how to maneuver the corporate world to get results,” said Drew Porcello, President & CEO of Pivot PR. “And, I think our clients will enjoy Trisha’s passion and energy. She is consistently lauded for her professionalism and pleasant demeanor.”
Trisha holds a B.A. in Journalism & Mass Communications, as well as Spanish, from the University of North Carolina at Chapel Hill and is currently a member of the Public Relations Society of America. To learn more about Trisha’s background or Pivot PR’s services, visit www.pivotpublicrelations.com.
If you’d like to introduce yourself and congratulate Trisha you can email her at [email protected].
Blog
Hi folks,
I had the opportunity to meet with WCCB news director Angela Robbins and she was nice enough to share some of her thoughts on the Charlotte media landscape and relationship between PR and media professionals. Check it out!
Q: How are you evolving as a TV news station and what can we look for in the future?
A: Finding ways to integrate the new digital technology into the news gathering process. Even with some inherent technical challenges, IP delivered video seems to be the future for broadcast news operations. We see more user generated video sources and social media platforms providing material to our newsroom. Our personnel will continue to master the new techniques and combine with the existing traditional technology to produce a more immediate and personal product for the viewers.
Q: What’s your biggest challenge at WCCB?
A: There is no “one” biggest challenge, but our industry is facing such fragmentation that accurate ratings measurement has become more and more complicated. With audiences using so many new devices and streams to capture television programming, calibrating an aggregate total of viewers is difficult to achieve. Audiences can now receive us over the air, through cable, satellite, DVR, Hulu, Netflix, YouTube, Game boxes just to name a few. Advertisers look for audience reach and if a station can be received in so many different ways, we must have a way to receive credit for a “total audience” figure.
Q: Why should people watch or pitch to WCCB over other news stations?
A: Viewers trust WCCB to deliver the big stories of the day. We see that every day and especially during major news events. Our audience composition contains the key demographics that advertisers covet. Our team of journalists is committed to top-quality newscasts from our state of the art Studio A – one of the most glamorous studios in the region. WCCB News Rising is a fresh alternative in the mornings. We’ve got the news, weather and traffic covered by an ensemble cast that is high on personality and fun. Check out the “Snark Report with Derek James” and “Wilson’s World.” At 10pm Morgan Fogarty leads our team with the news of the day and thoughtful franchises like “Defend Charlotte” and “The Get with Morgan Fogarty.”
Q: How can communication professional stand out from the crowd and make sure their news is being covered? Any tips, do’s or don’ts?
A: Getting to the decision makers is the key. In our newsroom, it’s our assignment editor and the managing editor. They receive hundreds of requests each day. If you’ve emailed and touched base by phone – you’ve covered all the bases. We appreciate it when people give us a little room and refrain from repeated calls and emails.
Now a couple questions for you: What are your thoughts on Angela’s responses? Are you pitching WCCB now? Will you be doing anything differently after reading this Q&A? We’d love to hear from you!
Blog
I recently joined the board of directors for the Charlotte American Marketing Association, so I wanted to invite you to marketCHARLOTTE 2014.
Jessica Cobbs, professor and Global Brand Director at UPS and Jeffrey Rohrs, author and VP of Marketing insights at ExactTarget will share their thoughts on the evolution of marketing and how to digitally engage with your audience.
The first 50 registrants will receive Jeffrey’s new book: Audience: Marketing in the Age of Subscribers, Fans and Followers as well as an exclusive pre-event VIP reception with our speakers.
Let me know if you attend and you’re more than welcome to sit at the Pivot PR table. Early bird pricing ends April 1st, purchase your tickets today!
Blog
I hope you’re doing well! Continuing our discussion of the latest trends and tactics in PR, I wanted to get your take on media lists. While speaking with others I noticed that many don’t have contact information for local, regional and national outlets that are interested in covering their news. The fact is that the media landscape is changing quickly, so if you don’t have the relationships or you’re not subscribing to a media database, it’s hard to keep track.
Do you have a media list? Is it up-to-date? I’d love to hear your take on this matter, and if you’d like to schedule an appointment with me to help you create your own customized list of journalists, reporters and bloggers please click on the “Create Media List” button below.
Press Release
Will Provide Marketing Services for Property Management Company
CHARLOTTE, N.C. – Drew Porcello, president of Pivot PR, a public relations firm based in Charlotte, NC, has announced that the firm has been named the public relations agency for Home Management, a property management company for residential, commercial and rental needs.
Under this agreement Pivot will assist Home Management in increasing its brand awareness through a public relations campaign that includes strategic communication planning, content creation and media relations.
QUOTES:
“We are very excited to represent Mary, Buffie and the team at Home Management,” said Drew Porcello. “They are one of the fastest growing property management firms in Charlotte, and for good reason. They’re fun to work with and they get the job done.”
ABOUT HOME MANAGEMENT:
Headquartered in Charlotte, N.C., Home Management provides superior association management services to communities across North and South Carolina. Formed in 2009 and led by President Mary Wilken and Vice President Buffie Miller, Home Management manages a portfolio of over 28 properties including upscale residential, commercial and rental properties. Their services include property management, leasing, maintenance and communications. Home Management team prides itself on providing peace of mind in the care of your community. For more information, visit http://www.homemanagementllc.com.
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CHARLOTTE, N.C., – Pivot PR, a full-service public relations agency in Charlotte, N.C., has hired Trisha McGuire as its Vice President/Director of Client Services. Trisha, a seasoned public relations counselor, will serve as the main point of contact for Pivot’s clients guiding each from strategic planning through program execution.