Drew Porcello, Author at PIVOT PR

Pivot PR Joins CREW Charlotte

CHARLOTTE, N.C. – Drew Porcello, president & CEO of Pivot PR, a marketing agency based in Charlotte, NC, has announced that the firm has joined and will sponsor CREW Charlotte, a diverse group of professional women and men engaged in commercial real estate and related service industries.

Porcello will sit on the communication committee and Pivot PR is a Gold Level Sponsor. He will assist the organization with its branding, social media and media relation needs.

“CREW Charlotte is a very united and effective organization for the commercial real estate community in Charlotte,” said Drew Porcello. “I’m excited to help expand upon their marketing efforts and assist in their mission of educating, networking and recognizing fellow CREW members.”

U Koala Bag Selects Pivot PR As Agency Of Record

Press Release

U Koala Bag Selects Pivot PR As Agency Of Record

Charlotte Public Relations Firm Will Promote New Designer Bag Company

CHARLOTTE, N.C. – Drew Porcello, president of Pivot PR, (www.pivotpublicrelations.com) a public relations firm based in Charlotte, North Carolina, has announced that the firm has been named the public relations agency for U Koala Bag, a hands-free designer bag company. The U Koala Bag is named and designed after the koala bear, a stylish bag that straps to your leg as well as either your waist or shoulder.

Under this agreement Pivot will assist U Koala Bag in increasing its brand awareness through a public relations campaign that includes strategic planning, content creation, product placement and media relations.

QUOTES:

“We are very excited to represent designer Yan Ma and the team at U Koala Bag. This product is like no other because it’s a cross between a backpack, fannie pack and purse,” said Drew Porcello. “It’s perfect for hiking, biking, fishing, hunting, amusement parks as well as many other hands-free activities.”

ABOUT PIVOT PR

Pivot PR (www.pivotpublicrelations.com), is a full-service strategic public relations agency located in Charlotte, NC. Focusing on marketing and communication services, Pivot understands the business needs of their clients and creates and implements quantifiable strategic marketing solutions.

Blog- https://pivot-pr.com

LinkedIn- http://www.linkedin.com/company/pivotpr

Twitter- http://twitter.com/pivot_pr

ABOUT U KOALA BAG:

The U Koala Bag (www.ukoalabag.com) is designed and named after the koala bear, which contours to the thigh like a koala bear hugs a tree. It has two straps, one around the waist or shoulder while the other is strapped securely to the thigh. The design offers functional pockets for personal items and curved edges for weight distribution providing maximum comfort and security. The hands-free experience is ideal for everyday activities such as hiking, biking, dog walking, hairstyling, traveling and more.

Blog- https://www.ukoalabag.com/blog

Facebook – https://www.facebook.com/pages/Ukoalabag/558681514190925

Twitter – https://twitter.com/ukoala1

Pinterest – https://www.pinterest.com/ukoalabag/

MEDIA CONTACT:

Drew Porcello

Pivot PR

(704) 774-9271

[email protected]

The 5 Necessities of PR

Blog

I want to take this opportunity to talk about the basics of PR. I understand, you want positive coverage in a national media outlet, win a prestigious award and to be the keynote speaker at the biggest event of the year. All good things, but have you done everything you need to do to put yourself in a position to succeed?

Here are the 5 necessities to your PR toolbox:

Executive bios and headshots
Company mission statement, description and history
Quality photos and video
Press releases, whitepapers, case studies, testimonials
Presentable website, active social media channels and blog

This is not going above and beyond, but only the foundation to a simple media kit and PR strategy. You see, if you do not have these things you risk losing credibility and make it difficult for media to work with you. I challenge you to take an honest look at your corporation and see if you have your bases covered. Then and only then can you execute a successful PR plan.

Pivot PR Launches in Charlotte, NC

Press Release

Pivot PR Launches in Charlotte, NC

A Strategic Public Relations Agency

CHARLOTTE, N.C., November 25, 2013- President & CEO, Drew Porcello has launched Pivot PR, a full-service public relations agency located in Charlotte, NC. With nearly a decade of industry experience, Porcello and his staff will take a consultative approach to help client’s effectively communicate their message in order to meet business objectives.

Pivot PR will focus primarily on small and mid-size business that need assistance in crafting and executing a strategic marketing plan. Services include strategic planning, media relations, social media, content creation (video, whitepapers, cases studies, articles, testimonial’s), crisis planning, graphic design, event promotion, brand reputation, awards, speaking opportunities, email marketing, website and mobile app development.

“Today’s marketing demands are greater now than they’ve ever been. We understand our client’s needs and help them better communicate their message, this is why I created Pivot PR,” said Drew Porcello.

“We’d also like to be a resource to the c-suite and marketing professionals of Charlotte, keeping them up-to-date on the latest PR tactics, trends, and ever-changing media landscape.”

Pivot PR Launches