Blog
3 Steps for Developing a Sound PR Plan
Writing a press release, posting to social media or landing a speaking opportunity … any public relations practitioner worth their salt...
Q&A w/ Alicia Thomas
We recently sat down with Charlotte guru Alicia Thomas! She shared with us how her creative process works, and we ended with her...
Navigating the Rough Waters of Crisis Communications
Crisis often presents itself in unexpected ways, at unexpected times, in unexpected places. Before joining the team here...
Q&A w/ Work For Your Beer
We often interview traditional media folks or even social media influencers, but for this Q&A we wanted to demonstrate how a...
Q&A w/ Charlotte Lately
We recently interviewed the founder of one of our city's newest publications, Charlotte Lately. Take a look at what Courtney Schramm had...
Q&A w/ Queen City Weekend
I recently had coffee with WBTV’s local content producer, Maggie Solomon, to discuss her brainchild, Queen City Weekend. Q: Queen...
Q&A w/ CLT Blogger Laura Leigh Elliott
Laura Leigh Elliott, the smiling face behind life and style blog, Louella Reese, let us in on how she is able to do what she loves...
Q&A w/ WCNC’s Lifestyle Reporter
I recently sat down with one of our favorite early morning lifestyle reporters, Hannah Welker at WCNC. She is a hoot! Take a gander below....
Q&A w/ The Charlotte Observer’s Food Editor
Our latest Q&A participant should need no introduction as she is a seasoned newspaper veteran who has served as a journalist since...
Q&A w/ CBJ’s Caroline Hudson
We recently sat down with Charlotte Business Journal's (CBJ) newest reporter, Caroline Hudson, who covers banking, finance and technology....
Giving Thanks: Feasting on Public Relations’ Benefits
At Pivot PR we geek out over public relations (PR) and during this month of Thanksgiving, I am sharing why we are thankful for this...
Q&A With Charlotte Post’s Ashley Mahoney
We recently caught up with Ashley Mahoney, multimedia journalist for The Charlotte Post. She shared with us her thoughts on what sets the...
Q&A With Charlotte Center City Partners’ Steven Cole
You may or you may not be familiar with Charlotte Center City Partners (CCCP). Because we are a public relations (PR) agency with...
WFAE’s Charlotte Talks Q&A w/ Wendy Herkey
Since 1998, Charlotte Talks, WFAE 90.7’s daily signature talk show that’s hosted by Mike Collins, has provided our city with important...
Q&A With QC Exclusive’s Sunny Hubler
Tell us about your position as digital editor at QC Exclusive and how it is different from being a writer. What is your day...
Q&A With Charlotte Observer’s Katie Peralta
Big Fish in a Little Pond Katie, formerly a U.S. News & World Report economy reporter, moved to Charlotte, N.C., in 2015 and was hired...
Networking Nuggets for Newbies & Naysayers
We’ve all been told to network so we understand the benefits but, whether you’re starting out your career or are 5, 10, 15 years in, you...
Q&A With Charlotte Magazine’s Andy Smith
Q: Tell me about your path to digital editor, as well as arts editor, at Charlotte Magazine. It’s interesting. I moved here 4 years...
InFOODence – Foodie Influencer Relations – w/ Finicky Lady
Want to be featured in our journalist / influencer Q&A series? Contact us This blog will apply to all of you because either (1) you...
Why, You Might Ask?
Here at Pivot PR, one of our favorite questions to ask is, "Why?" Why? Because we want to be sure we’re strategizing and executing...
Now Hiring – PR Manager
Summary Pivot PR is seeking a highly motivated marketing professional. The PR Manager position requires deep communications acumen, keen...
Porcello Named “Executive to Watch” By Charlotte Agenda
President Drew Porcello was listed 1 of, "12 already successful PR agency executives to watch in 2017" in Charlotte Agenda....
Pivot PR Ranked One Of The Best PR Firms in Charlotte
Expertise has ranked Pivot PR as one of the top 20 public relations agencies in Charlotte. See link here.
Eat Work Play Q&A w/ Davon Bailey
There’s a good chance you’ve heard of Eat Work Play (one of Charlotte’s fastest-growing millennial-focused online publications) or...
PR is an Art, Not a Press Release: Creativity is King
When you think of “creatives” in the world of marketing, you probably conjure up thoughts of people within the walls of ad agencies in...
Pivot PR Interviewed by The PR Executive
Check out our latest interview with The PR Executive. We had a great discussion about how we position ourselves as an agency and what...
Charlotte’s New Lifestyle Show: Morning Break
What a refreshing break from crime, traffic and weather WBTV’s new show will offer Charlotteans. Morning Break will bring more...
Tell (a Story). Don’t Sell.
You’ve worked hours writing your corporate e-newsletter creating snappy blurbs to catch your audience’s attention. Once it hits your...
Case Study: Dunkin’ Donuts – National Donut Day
We know that “PR” is still a bit confusing to most because we often get asked, “What exactly is PR?” So we thought, what better way to...
Is PR a Part of Your SEO Strategy?
Before great content management systems like WordPress and intuitive search engines like Google, you needed an "SEO guy" who could...
Q&A with Charlotte Business Journal’s Ashley Fahey
How did you end up in Charlotte? Charlotte has always been on my short list for places to live and work, so when I saw a...
Q&A With Charlotte Parent’s Michele Huggins
Q: Hi Michele! Tell us about Charlotte Parent. A: Charlotte Parent magazine is made for parents who are local, engaged and...
Q&A With Carolina Weekly Newspapers
Hannah Chronis, managing editor of Carolina Weekly Newspapers, was kind enough to sit down with me to discuss her South Charlotte...
Reverse Cribs: Charlotte Agenda
For those of you who subscribe to Charlotte Agenda, you know the staff does a series called "Cribs" where they go to local...
Q&A With Charlotte Stories
I recently sat down with editor-in-chief Scott Jensen to learn more about his media company, Charlotte Stories. Q: Hi Scott!...
Q&A With Business North Carolina
Editor of Business North Carolina, David Mildenberg, was kind enough to sit down with Trisha and me to discuss the Charlotte-based...
A Charlotte Podcast Q&A
I recently had a chance to sit down with co-host Corey Inscoe of The Good News Is, a weekly podcast with a similar mission...
Press Conference 101
Someone in your company pops up and says you need to host a press conference this year. Now what? Don’t fret; I’ve outlined below...
Corporate Giving During The Holiday Season
As we enter the holiday season, I thought now would be a great time to address "corporate" giving. Many organizations have the best...
Q&A With WBTV’s Social Media Manager
I recently had a chance to sit down with my long-time friend and former colleague Katie McKiever, who is now the Social Media Manager at...
Media Relations Does Not Equal …
To many, media relations is as perplexing as complex algorithms. Some are so skeptical, they view practitioners as snake oil salespeople....
Is it All About You? The “Selfie” Approach to Your Content Won’t Work
A recent survey by the Consumer Executive Board (CEB) of 1,900 corporate decision makers found that buyers are, at a minimum, 57 percent...
5 PR Tips for the Summer Slowdown
Based on our experiences in the corporate world, we’ve found that the fire drills and hustle and bustle that keep you crazed during the...
Media Relations 101: Do You Know Who to Target?
As most of you have probably noticed, we at Pivot PR have turned the tables on journalists and interviewed several highly influential...
Q&A With The Charlotte Observer’s Jonathan McFadden
ShopTalk is The Charlotte Observer’s weekly small business section designed to educate and connect the Charlotte community. The print...
Pivot PR Featured as a “Could Be Game Changer” PR Firm in Charlotte
A special thanks to Ted Williams for this article in Charlotte Agenda.... As a digital media guy, I was invited to a special “media event”...
Pivot PR Featured in CharlotteFive
Special thanks to Abby Miressi, who wrote a great piece on Pivot PR found here.
Q&A With Charlotte Magazine Publisher Rick Thurmond
Thanks for meeting with us, Rick! So you’ve been with Charlotte magazine since 1995. Tell us about your journey to publisher. At that...
Interview with CBJ’s Publisher Kevin Pitts
We recently had a chance to sit down with Kevin Pitts, publisher of the Charlotte Business Journal. The focus was to get a better...
Q&A With Charlotte’s Mayor
As you know, Mayor Daniel (Dan) Clodfelter was appointed Mayor of Charlotte back in April. Since he has had some time to settle into his...