Blog

We’ll keep you updated with PIVOT PR’s latest news,

as well as events we are having in CLT.

Q&A With Charlotte’s Mayor

As you know, Mayor Daniel (Dan) Clodfelter was appointed Mayor of Charlotte back in April. Since he has had some time to settle into his role, we thought it’d be a great time to pick his brain a little and learn more about him. Here’s what Mayor Clodfelter had to say…...

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Introducing CAMAComm’s Inaugural Event

Join us as we kick off TWO new things in Charlotte. #1: a brand new special interest group  - CAMAComm and #2: a unique all-in-one trio in South End. Enjoy some craft beer and tasty bar bites while getting to know other communication professionals, share best...

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Introducing Charlotte Media Exchange (CMX)

On our agency's one year anniversary, I'm very proud to introduce you to our next brainchild, Charlotte Media Exchange (CMX). Powered by Pivot PR, CMX is a communications platform designed for marketing professionals, subject matter experts and media to connect on...

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Q&A With Charlotte Chamber of Commerce

I had the pleasure of sitting down with Natalie Dick, a former reporter and now VP of Communications and Research at the Charlotte Chamber of Commerce. Natalie had several useful tips and advice for working with the Chamber. Please see our Q&A below… What kind of...

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Hospitality House of Charlotte

I want to take this opportunity to introduce you to Hospitality House of Charlotte, a local non-profit that lodges patients and families in medical crisis. It's the only resource of its kind in Charlotte. Serving all ages since 1985, they've housed over 50,000...

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Charlotte Media Exchange (CMX) w/ Mike Pacheco

Trisha and I had the opportunity to meet with journalist Mike Pacheco last week. As an avid sports fan myself, and with all of the recent energy around Charlotte professional sports teams, we thought it would be fun for us to conduct an interview, and for you to hear...

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CRAFT’ing the Right Message

Today I want to highlight the success of one of our clients, Craft Tasting Room and Growler Shop. Otherwise known as “Craft,” it’s a new all-in-one trio unique to Charlotte—a dedicated craft growler & bottle shop, beer garden and specialty grocery scheduled to...

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Get Involved w/ CAMA

Are you a member of any professional marketing organizations in Charlotte?  Do you want to be?  I'm a board member of the Charlotte Marketing Association (CAMA) and I thought you may be interested in getting involved too. It's great for networking, career advancement...

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Introducing a New CLT Business Magazine

Today I want to introduce you to a new Charlotte magazine called b2bTRIBE. What I like most about this publication is that it's created by small business, for small business. The focus is on learning from and connecting with like-minded individuals, particularly...

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Shifting from Outbound to Inbound Marketing

We've all heard the terms, “outbound” and “inbound” marketing, but do you really understand the difference, and are you using them correctly? Outbound marketing is finding and interrupting potential customers with your message, while inbound focuses on being found and...

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Interview with Charlotte Journalist Extraordinaire

Hello, Our very own Trisha McGuire was fortunate enough to sit down with Sarah Crosland last week for a bit of a role reversal, who told her she enjoyed being on the other end of an interview for a change! Sarah is executive editor of The Charlotte Observer's magazine...

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Q&A With WCCB News Editor Angela Robbins

Hi folks,   I had the opportunity to meet with WCCB news director Angela Robbins and she was nice enough to share some of her thoughts on the Charlotte media landscape and relationship between PR and media professionals. Check it out!   Q: How are you...

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Register for marketCHARLOTTE

I recently joined the board of directors for the Charlotte American Marketing Association, so I wanted to invite you to marketCHARLOTTE 2014. Jessica Cobbs, professor and Global Brand Director at UPS and Jeffrey Rohrs, author and VP of Marketing insights at...

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Do You Have a Media List?

I hope you're doing well! Continuing our discussion of the latest trends and tactics in PR, I wanted to get your take on media lists. While speaking with others I noticed that many don't have contact information for local, regional and national outlets that are...

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The 5 Necessities of PR

I want to take this opportunity to talk about the basics of PR. I understand, you want positive coverage in a national media outlet, win a prestigious award and to be the keynote speaker at the biggest event of the year. All good things, but have you done everything...

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Pivot PR Launches

PIVOT PR LAUNCHES IN CHARLOTTE, NC A STRATEGIC PUBLIC RELATIONS AGENCY   CHARLOTTE, N.C., November 25, 2013- President & CEO, Drew Porcello has launched Pivot PR, a full-service public relations agency located in Charlotte, NC. With nearly a decade of...

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5 Questions to Ask Before An Interview

I hope this email finds you well. I wanted to take this opportunity to discuss media interviews. Of course you're excited when you receive an inquiry, but before you commit make sure you understand what exactly it is you’re getting yourself into. Remember, not every...

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Marketing Budget Survey

I want to take this opportunity to discuss your marketing budget. While speaking with other companies in Charlotte I'm surprised to find that many don't have one, and if they do they're unsure of the appropriate amount to be allocated; usually ranging anywhere from 1...

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Introducing Pivot PR

I would like to take this opportunity to introduce you to Pivot PR, Charlotte’s newest strategic communications agency. With nearly a decade of industry experience, Pivot takes a consultative approach to help client’s effectively communicate their message in order to meet business objectives.

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